Tag Management Systems

Adding tracking pixels requires the involvement of the development and the IT department, and if there is only one simple error, the next push to production may take weeks. Also, the more pixels are included, the more complex the management of these pixels becomes, especially when a specific logic is required for the sequence of tags being fired. Worse, in some cases, tag firing depends on conditions in some cases.

Tag Management Systems solve all these problems by providing a container that is included once only.

Filed under: Data Science