On October 13, 2021, reMarkable announced that the previously free cloud service would now be limited, and the truly exciting features would become paid for new users. I had suspected this earlier, just as I had with tado. tado had announced a subscription in August 2018, but they backtracked for the first customers. While I had to purchase the new app for about 20 euros to use the new features, at least I don’t have to pay any subscription fees.
With both companies, I wasn’t sure why they didn’t include a subscription model from the start. Because in both cases, it was clear that costs would increase as more users accessed the servers. For reMarkable, the costs would be even higher since they offer 8 GB of cloud storage. It should have been obvious from the beginning that at some point, a subscription would have to be introduced to offset the growing costs associated with the increasing number of users. Did both companies avoid the subscription model because they thought it might deter buyers? Aren’t the first customers usually early adopters who are less price-sensitive?
I sold my reMarkable a few months ago, not because of the impending subscription model, but because I simply want fewer gadgets, and it didn’t fit into my workflow. At the end of the day, reMarkable is a niche product, because the desire for focus in a time when distraction is either sought or found by distraction is only present in a small number of users. Even though I think it’s a great product, I don’t believe it will ever be widely adopted by the masses.